Sims Acuff, Eutree founder, grew up working with wood. As an arborist in Atlanta, he often witnessed trees being sent to the landfills, or being grounded into mulch, and this never really sat well with him."I got tired of throwing away logs" recalls Eutree's founder, Sims Acuff, who for a decade ran Tree Tailors, an Atlanta tree service. Sims knew he wasn't alone. Tree service workers tend to revere the trees they cut down, particularly the grand, healthy oaks, pecans and hardwoods that are removed because they've become nuisances or stand in the way of construction. So, he decided to create a better way of handling all of the wood that was being discarded. "It's so important that we stop neglecting the treasure of old-growth trees around us and begin utilizing the timber that is being removed from people's yard", Sims explains.

In 2010, Sims, a skilled sawyer and craftsman founded a new kind of mill. Eutree is changing the supply chain for fine hardwood lumber by interrupting the journey of hardwood trunks from urban tree services to waste. Because so many hardwoods are felled in metro Atlanta each year, we can be very picky about the quality of timber that we ask our tree service partners to divert to our lumber mill just outside the city.

Eutree's execution is as solid as our flooring. We work directly with local tree companies to source wood that is kiln dried, planed, molded and sorted. It is then transformed to a variety of standard and custom products, including floor planks, panel boards, structural lumber and slabs for furniture material.  

At the same time, we're fulfilling a market need for sustainably produced hardwood flooring and other products, at an affordable price. The local sourcing fulfills a common goal of green-building certification programs. And our Forest Free supply method is a step beyond sustainable forestry practices - because we don't even set foot in the forest to find our wood.